![]() The ridiculous hum was introduced to Herrick in the early 1990s by a firm in Detroit. “It almost became a part of my business card,” Herrick says, referring to his jingle’s unequaled onomatopoeia, “Ohhhmmmm!” ![]() Three girls 9-10 years old burst into chorus for Liberty Ford’s founder. The Liberty Ford jingle spilled from its speaker. While waiting to catch a flight back to Cleveland in LaGuardia Airport, Jim Herrick’s phone rang. ![]() From one Clevelander to another, here are the stories behind seven jingles that burrowed into our memories before we even realized they were trying to sell us something. Good luck trying out the clap back, “this ain’t Spitzer!” to a self-centered out-of-state relative. By Becky Bobanįriends in Cincinnati may not appreciate the full cringe value of a Norton Furniture commercial playlist or the genius of the I-X Indoor Amusement Park jingle’s opening chords. ![]() Good jingles catch the metal needle and create nostalgia that sticks with us all.
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